Sam Coleman

Secretary and Co-Founder


Coleman is an international resident who's lived and worked in Europe and Asia for 30 years, working as a global brand, messaging and content executive for Hearst Media, Heineken and other firms. Coming to the High Coast, he feels that there's a need to see the international presence in a new and innovative way. 


Anna Edblad

Principal Project Sponsor

Edblad is the CEO and VD of Örnsköldsvik Industrigrupp,

an organization that drives growth

in the High Coast. She has leadership experience in Akzo Nobel, BAE Hägglunds and other large industrial brands. In her role at Industrigrupp she's been instrumental in forging relationships with investment groups, local businesses and public stakeholders to make the High Coast one of the highest global export regions.

Rory Moore

Chairman-of-the-Board and Co-Founder

With 20+ years experience from a variety of industries both in Ireland and Sweden,  Moore is currently heading up Business Development within the manufacturing space for TietoEVRY. He is also a founder of the Irish Chamber of Commerce in Sweden. He is passionate about helping both people and businesses develop and understands the need to develop strong professional and personal networks. Moore has lived in Övik for 13 years whilst working various international roles and feels strongly that Övik’s diverse community and economy has all the ingredients to be truly World Class.  

MEET OUR TEAM

Our executive team is made of private sector drivers and public sector professionals

Our 2020-2021 Annual Report

Through a pandemic, with the help of dozens and dozens of people who support internationalism in the High Coast, we were able to launch and start our journey. 


Read the full report here